Marketing Data Analyst I

US-FL-St. Augustine
2 weeks ago(1/5/2018 4:51 PM)
Job ID
18-4456
# of Openings
1
Category
Marketing

Company Overview

In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.

 

Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano and Miami. Ring Power also has eight facilities outside of Florida - Rhode Island, New Jersey, the Carolinas, Georgia, Texas and California - to serve the needs of other specialized industries and customers.

 

Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.

 

Currently, more than 1,700 employees at 26 locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.

Main Duties & Responsibilities

Provide expertise to acquire, manage, manipulate, and analyze data and report results.  Monitor end-user usage of systems.  Analysis of marketing data such as customer information, call activities, buying preferences and patterns, demographics, industry type, etc.  Reviews CRM system data in response to channel marketing initiative and makes recommendations to managers accordingly. 


This position may involve knowledge and access to confidential information.  Such information will be handled with the utmost discretion.

 

Responsible for developing a formalized process to identify, analyze, and interpret trends or patterns in complex data sets.  Make recommendations in collaboration with others based on findings.

 

Utilize market assessment data to identify growth opportunities for our business through data analysis and interpretation.

 

In collaboration with others, develop and maintain databases and data systems necessary for projects and department functions.

 

Acquire and extract primary or secondary data from existing internal or external data sources (OLGA, UCC 1, DOM, Dodge, Dunn & Bradstreet).

 

In collaboration with others, develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality.

 

Perform basic statistical analysis for projects and reports – while also developing graphs and presentations of project results.

 

Create and present quality dashboards – where data is fully automated.

 

Generate routine and ad hoc reports as needed.

 

Responsible for compiling monthly and weekly reports – examples are noted here:

 

Sales Opportunity and Forecasting

 

PINS and POPS

 

Lost Sales / Participation

 

Marketing Lead Gen Performance

 

Competitive Market Intelligence

 

Lead management and campaign associated results.

 

Metrics reporting on campaigns

 

Large Projects for Enterprise coverage of markets or customers.

 

Enterprise Communication and coordination

 

Create customer lists as needed for marketing initiatives and campaigns.  May include data extractions from current CRM system.

 

Evaluate customer assignments based on customer coverage strategy guidelines, minimum of 2X annually.

 

Develop and maintain proficiency in mining existing data, including Ring Power internal data sources, online activity, and external market and industry data sources, then translate into actionable insights.

 

Preparation of reports for Management, which may include creation of graphs or power point presentations to visually explain the statistical data for the purpose of strategic planning, with Sales Groups or Management.

 

Gain a full understanding of the customer market segments served by our various business units, the products and services they represent, and use statistical data to guide our business growth in a positive direction. 

This includes analysis of historic trends and forecasting future conditions.

 

Responsible for identifying data within Ring Power’s systems that needs cleansing to maximize the integrity of the data at all times.

 

Assist the Marketing Liaisons in developing the proper metrics and dashboards to accurately provide ROI and results of marketing campaigns and promotional efforts.

 

Gathering market data such as Voice of Customer surveys may be required.

 

Qualifications

2 to 5 years of experience in Statistical and Predictive Data Analytics and Interpretation

 

Proficient at Microsoft BI Stack (TSQL, SSRS, SSAS Tabular, Excel, PowerBI, Power Pivot, Access, Sharepoint)

 

Other Statistical Software a plus

 

Good project management and ability to present work to Groups

 

Must be able to comprehend, speak and write the English language.

 

Must possess good interpersonal and communication skills.

 

Strong computer skills including proficiency in Microsoft BI Stack

 

Ability to grasp and understand all pertinent company computer systems – with training.

 

Excellent customer relations skills.

 

Strong motivation and self-starting initiative is required.  Ability to present complex information in an understandable and compelling manner.  Experience using SalesLink CRM, DBS, and any other Caterpillar Dealership

Data System. Adept at queries and report writing. Knowledge of statistics.   Experience in data mining techniques and procedures and knowing when their use is appropriate.

 

Bachelor’s Degree from 4-Year College or University in Information Management, Computer Science, Mathematics or Statistics or other related field or an equivalent combination of education.      

 

Physical Demands of the Position:

 

Place the corresponding letter next to each category.  “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable. Indicate the appropriate weight where applicable. (ie: Up to 25 lbs., 26-50 lbs. or Over 50 lbs.)

 

NA

 

Climbing

NA

 

Balancing

NA

 

Stooping

NA

Kneeling

NA

  Crouching

NA

  Crawling

NA

Reaching

O

  Standing

C

  Sitting

O

Walking

NA

  Feeling

F

  Fingering

NA

Grasping

O

  Repetitive Motion

O

  Talking

C

Hearing

 

 

 

 

NA

Pushing

Up to 25 lbs. 

26-50 lbs.

Over 50 lbs.  

NA

Pulling

  Up to 25 lbs. 

  26-50 lbs.      

  Over 50 lbs.  

NA

Lifting

  Up to 25 lbs. 

  26-50 lbs.      

  Over 50 lbs.  

 

Environmental Conditions of the Position:

 

Place the corresponding letter next to each category.  “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable.

 

C

 The worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature change.

NA

The worker is subject to outside environmental conditions: No effective protection from weather.

O

 The worker is subject to both environmental conditions: Activities occur inside and outside.

NA

 The worker is subject to extreme cold: Temperatures below 32 degrees for periods of more than one hour.

NA

 The worker is subject to extreme heat: Temperatures above 100 degrees for periods of more than one hour.

NA

 The worker is subject to noise: There is sufficient noise to cause the worker to shout in order to be heard above the ambient noise level.

NA

 The worker is subject to vibration: Exposure to oscillating movements of the extremities of whole body.

NA

 The worker is subject to hazards: Includes a variety of physical conditions, such as proximity to moving mechanical parts, electrical current, working on scaffolding and high places, exposure to heat and exposure to chemicals.

 

NA

 The worker is subject to atmospheric conditions: One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dust, mists, gases or poor ventilation.

 

NA

 The worker is subject to oils: There is air and/or skin exposure to oils and other cutting fluids.

 

NA

 The worker is required to wear respirator.

 

NA

 The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

 

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