Inside Sales Representative - Power Systems

The goal of the Inside Sales Representative (ISR) is to establish or re-establish, qualify, and maintain contact with small to medium-sized electrical contractors and customers to increase the sales of Caterpillar Retail products and solutions ≤200kw. The focus of the ISR will be on clients who are not currently doing business with Ring Power or haven’t done so in the past 12 months.  The ISR may also provide assistance to the territory salesman on an as needed basis for existing customers. Direct mail and other promotional activities may drive customers into the branch or directly to the ISR as well as prospecting over the telephone to non-Dealer customers within the segment.

The ISR will proactively manage an account base of up to 750 accounts in an assigned territory for Retail sales using the telephone as his/her primary tool. Employing a disciplined phone call campaign, ISRs will qualify accounts and quote Retails products accordingly and update the customer’s complete account information, and begin to develop and maintain the relationship. The ISR will manage retail customers through the sales cycle including qualifying, quoting and follow up as required from customer survey results. 

The ISR customers are those who have purchased 0 – 9 pieces of equipment within the past 12 months, where often times the customer may not be aware of Ring Power’s capabilities. The Sales goal is to “touch” these customers a minimum of 12 times per year via the telephone. In addition, direct mail and other promotional campaigns will be utilized with assigned target client and market accounts. Customers span all Power Systems industry types (e.g., commercial, residential, retail, healthcare, public, Governmental, etc.). Some customers may not require Retail Caterpillar products, but they can still benefit from Ring Power products, product support services and other offerings.  These leads will be shared within the Company CRM system accordingly.

Taking into account the diversification of the customer base and that some customers may require contact on either a weekly, monthly, or semi-annual basis, ISRs will strive to maintain a minimum 75 sales calls per week. The ISR will meet with retail customers at the branch as needed.

ISRs will maintain accurate customer account information and opportunity assessments. This allows the targeting of specific customers and or markets for sales and promotions and the tracking of specific account and territory goals.

ISRs will promote all aspects of the Dealership and share sales leads to other salespeople accordingly.

By reviewing specifications and other documents, ISRs will determine individual customer’s needs and provide solutions to meet them.

The ISR is the single point of contact from the Dealer to the customer. The ISR’s ability to develop a strong positive relationship with his/her customers and fellow employees (PSSR/Project managers/engine sales reps) is critical to his/her success.

Ongoing process encompassing goal setting and setting attainable monthly and yearly objectives intended to reinforce continuous improvement and achievement toward company goals.

In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.

Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano and Miami. Ring Power also has eight facilities outside of Florida - Rhode Island, New Jersey, the Carolinas, Georgia, Texas and California - to serve the needs of other specialized industries and customers.

Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.

Currently, more than 1,700 employees at 26 locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.

1 to 5 years of experience in Electric Power Equipment Sales, Service Sales

PC Skills a must. (Excel, Word, Access, Lotus Notes, DBS, SalesLink)

Must be able to comprehend, speak and write the English language.

Must possess good interpersonal and communication skills.

High School Diploma or related equivalent required.

Bachelor’s Degree from a four year college or university or related equivalent experience preferred.

Physical Demands of the Position:

Place the corresponding letter next to each category.  “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable. Indicate the appropriate weight where applicable. (ie: Up to 25 lbs., 26-50 lbs. or Over 50 lbs.)

Environmental Conditions of the Position:

Place the corresponding letter next to each category.  “C” Constantly-(6-8 hrs/day), “F” Frequently-(3-6 hrs/day), “O” Occasionally-(up to 3 hrs/day), or “NA” if not applicable.